Practical A/B Testing

Whether you’re a catalyst for organizational change or have the support you need to create an engineering culture that embraces A/B testing, this book will help you do it right.

The step-by-step instructions will demystify the entire process, from constructing an A/B test to breaking down the decision factors to build an engineering platform.

When you’re ready to run the A/B test of your dreams, you’ll have the perfect blueprint.