Machine Learning and Generative AI for Marketing

Key Features

• Enhance customer engagement and personalization through predictive analytics and advanced segmentation techniques
• Combine Python programming with the latest advancements in generative AI to create marketing content and address real-world marketing challenges
• Understand cutting-edge AI concepts and their responsible use in marketing

Who this book is for

This book targets a diverse group of professionals:

Data scientists and analysts in the marketing domain looking to apply advanced AI ML techniques to solve real-world marketing challenges

Machine learning engineers and software developers aiming to build or integrate AI-driven tools and applications for marketing purposes

Marketing professionals, business leaders, and entrepreneurs who must understand the impact of AI on marketing

Reader are presumed to have a foundational proficiency in Python and a basic to intermediate grasp of ML principles and data science methodologies